Within just one & a half year of establishing the enterprise and afteran extensive research and development phase and athorough understanding of the markets, competition and consumers- the company launched its wonder formula - 'Current' with a big bang inAhmedabad - the fastest growing commercial hub of India. Today,with a handpicked and customer-oriented team of marketing,distribution, research as well as food & nutrition professionals and an ever increasing network of distributors in several parts of the country.
'Current' is on its way to energizing India.
Current's business promotion approach is aggressive, proactive, and in line with creation of anaspirational value for the brand - throughpress conferences, soft penetration marketing strategies and by utilizing premium outlets as point-of-sale channels. And above all
through word-of mouth that spreads like wild fire. |
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