| home |
After an extensive research & development phase and a thorough understanding of the markets, competition and consumer and within one year of establishment of the enterprise, the company launched its wonderful formula - ‘Current’ with a big bang in Ahmedabad – the fastest growing commercial hub of India. Today with a handpicked and customer-oriented team of marketing, distribution, research as well as food & nutrition professionals and an ever increasing network of distributors in several parts of the country, ‘Current’ is on its way to energize India. ‘Current’s business promotion approach is aggressive, proactive and in line with creation of an inspirational value for the brand - through press conferences, soft penetration marketing strategies and by utilizing premium outlets as point-of-sale channels. And above all through word-of-mouth that spreads like wild fire.
our network