The reason itself is of imparting strength and energy. Watching a cricket match live, amidst a madding crowd in the sweltering heat of an Indian summer can be taxing. By evening, not only were our bodies and minds completely exhausted, the cell phone battery too had drained out. As if this was not enough, our team lost the game. And while we were trudging our way out, through the stampede of frustrated fans, we stopped and said to ourselves - Enough is enough. That’s precisely when a flash of lightning occurred in the dark skies above. A flash that left everyone dumbfounded and sparked off an idea in our minds. An idea of anytime anywhere energy. An idea of a recharge for the body, mind and soul. An idea that we were convinced was so big that we decided to package it in a thin, small can. A can full of an almost electrifying ‘Can Do’ attitude that we named it ‘Current’.

‘Current’ Energy Drink. That’s our small Big reason.